Attracting visitors to your fan page is great, however, turning these clicks and views into actual sales is much harder. As far as promoting an fan page on facebook, generating traffic with social media marketing is crucial. While you may already have a great strategy for your social media advertising, if those clicks are not being converted into sales, it could pose a big problem for your company online. If this is the case, it is time to improve your social media strategy. Besides having a fan page domination marketing plan you can count on, your site’s usability can be improved by understanding exactly what customers are looking for on your fan page. You may not already be aware of this fact, but besides a good hosting plan, the people viewing your site are just who you need to help your online business reach its social media goals. The first thing you should do is setup a facebook, LinkedIn, Instagram and Youtube Account. You might also want to consider Google+.
First of all, customers want your information to be specific. For example, if you claim that you provide value, your customers will expect that to be true. If your offer free value based content, you need to be up front about this fact and specific on the details or you risk your customers feeling like they were taken advantage of. Make sure you specify whether your free value webinars is for anywhere or just certain locations and make sure the information is clear and easily visible. It is important for your customers to get exactly what they expect on your social media site. If you don’t live up to their expectations, they will go elsewhere. Content was king and still is!
It is also important to remember that your customer’s time is limited and shouldn’t be wasted if they become interested in a article on your social profile that isn’t actually available. If a customer sees something for sale on your website, they expect that they will be able to buy it. Nothing is more disappointing and frustrating than being informed that an item is unavailable when then were already expecting to receive value. Always make sure articles or courses you offer as a part of your social media presence, that are not currently available are clearly marked as such. You want to avoid wasting your customer’s time and thus confidence in your social media fan pages.
Social Media Marketing and eCommerce
If you want your customers to have a satisfying experience when shopping on your e-commerce site, you might consider offering the ability to backorder a product so that they can get it as soon as it becomes available. This is something Anthony Morrison emphasizes a lot in his training courses, whether it is about email marketing or social media advertising.
Many web hosting packages geared towards e-commerce offer a feature that allows back orders, so take advantage of it if possible. However, if you cannot offer this service, consider getting the contact information of the interested customer. Then, they can be alerted when it is possible for them to make their purchase. This is not needed because you will have your social media platform already hosted. Facebook and google+ are both hosted on the best servers you can get.
Customers don’t like to be distracted as they are shopping online. You can consider cross-selling on your e-commerce site or social media profiles giving recommendations for related products and suggestions for additional purchases. However, only cross-sell items that relate to the items your customer is interested in. Suggesting items unrelated to their current purchase is a poor selling technique that is also quite annoying to the customer too.
You should also avoid attempting to cross-sell to your customer after they have started their check out process. The customer wants to complete their sale, so try to avoid directing them away from this task with unrelated recommendations or links. These are not only unhelpful, they may also cause your customer to change their mind about going through with the purchase of the items already in the shopping cart. If you want a profitable e-commerce website, you need to avoid abandoned carts wherever possible. This also applies to customers who are simply “window shopping” on your fan pages or websites. Try to avoid placing too many advertisements and pop-ups. Having a good e-commerce social media marketing strategy is KEY!
The attention span of a customer is short, especially when they are shopping online. A split second could be the difference between whether or not they make a purchase or they think they can find what they want on your website.
In addition, you need to emphasize to your customers that making a purchase on your website is a simple click away. If they find themselves clicking endlessly to navigate your site in their search for the item they want, they become more and more likely to simply abandon your site entirely. Customers also do not like when they find broken links or slow loading pages, so make sure your site is up-to-date and fast loading. A web hosting plan with great usability can go a long way to avoid this situation.
An e-commerce site needs to make sure that they take customer’s privacy seriously, and must be willing to pay premium rates to ensure it is always protected. Only ask customers for information necessary to make a sale. Too many questions simply causes customers to become suspicious of your website. Your website should be able to provide customers with a safe environment that is secure when they need to hand over their sensitive data.
You may also want to consider adding social media marketing software that posts on a schedul across your platforms such as Facebook, Google+, Youtube and Instagram.
You also need to consider and offer superior customer support and help promote products you have available. While it may only be required on larger websites, it can help boost sales numbers significantly. Many web hosting platforms have this feature available in some of their e-commerce packages.